Cobra Commander is the main antagonist of the G.I. Joefranchise.
He is the ruthless founder and leader of COBRA. He is known to have deliberately started political and social conflict in a number of areas around the world while fighting against the heroic G.I. Joe team. He has amassed an army by recruiting displaced people, promising them money, power and a chance to get back at the world that hurt them. In return, he demands that they swear absolute loyalty to his cause, which is none other than worldwide domination.