Lady Bow is the leader of the Boos of Boo's Mansion in Paper Mario and is aided by her butler, Bootler. She is very strong-headed and a bit snooty due to her princess-like status in life but is also kind-hearted in wanting to aid Mario so he can save Princess Peach and the world's wishes. However, the main reason that she joins him at first is that she needs him to help stop the ghost-eating boss Tubba Blubba, and offers him the Star Spirit, Skolar, that the Boos caught after his escape from Tubba Blubba's Castle in exchange for his help.